The idea
Launched in November 2013, ‘Try my Hybrid’ is a web & mobile service featuring real Toyota Hybrid owners – who for no money – let strangers, neighbours and friends (and friends of friends through Facebook) test drive their Hybrid. Toyota Hybrid owners are Norway’s most satisfied car owners. But recruiting more people to buy Hybrids, has always been a challenge. There’s no denying that driving a hybrid has a positive impact on air quality in populated cities. So we decided, rather than having car salesmen persuading new buyers. We let our proud Hybrid owners lend us a hand. Check out the case study:
